A higher ranking is such a reward. To get the top position on search engines one needs to put a top to toe efforts in their online presence. These efforts involve numerous SEO tips, tricks, methodologies, and well aware of the latest updates. Search engine algorithms change regularly. So, it is also very important to stay up to date with all the essential updates that are occurring.
One extra click can bring more opportunities beyond your imagination. If you have any doubts or don’t know how to start or if it’s your new website or remodeling of an existing website, without wasting a second just call up the digital marketing company in India They will answer all your queries rightly. Reaching on the first page is not enough unless you achieve the first rank.
Because “websites which ranking first position receives an average click-through rate (CTR) of 36.4 percent; and website positioned on number two have a CTR of 12.5 percent.” This data is enough to clarify you even second-ranking can escape half of your prospect’s sales and conversion.
If you don’t have a strong search engine optimization strategy in the right place, you are losing out on brand impressions, clicks, and sales. This article has a clipped step-by-step guide which undoubtedly supports and enhances your e-commerce store.
It is advisable for every SEO expert or professional from the e-commerce website designing company in Delhi that makes ample research before you begin as research is the most important piece of SEO.
The very first thing you need to do is enable the enhanced eCommerce tracking on your website. It will provide you a brief overview of how search engine traffic influences your sales and revenue. Enable Enhanced eCommerce Tracking can provide powerful reports like:-
- Shopping Behavior
- Checkout Behavior
- Product Lists Performance
- Sales Performance
There are various ways to add Enhanced eCommerce tracking for the WooCommerce website which has no learning curve.
I never found any powerful SEO tool than Yoast SEO. It optimizes your website for search engines and catches the attention of potential customers which converts into conversion. I have installed this plugin on all of my websites and would strongly recommend it to you too. This free SEO plugin allows you to opt a focus keyword on every page of your website, and then gives you implications to make use of it appropriately on that page. Focusing on the right and targeted keywords ensure that your business draws the right prospects that are likely to be converted into leads and customers.
If you are also struggling with less traffic and no business, focus on KPIs (Key Performance Indicators) of your WooCommerce shop.
Have a look at a few KPIs you need to keep track of to produce more returns from your online store.
- Conversion rate
- Average order value
- Cost per acquisition
- Shopping cart abandonment rate
To evaluate the corners from where success is coming or where you need to make more work to build your customer base from search engines and other traffic sources these KPIs are very important.
The next, you can do to enhance your traffic and sales are to push and promote your popular products and categories on your homepage, sidebar, and other locations on your website where you do product recommendations. For this make sure you have enabled the Enhanced eCommerce on your site. After enabling, you can go to Conversions » E-commerce » Product Performance to see your top-selling product pages.
Internal linking is a boom for any online business as it can help to build SEO responsive architecture for your site and also help users to easily navigate through your site. It is a highly advisable tip to add internal links to high-priority product and category pages.