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Carpet Exchange – Delivering an unparalleled online flooring retail experience in the US
Client Background
E-Commerce Platform
Carpet Exchange, a prominent specialty floor-covering retailer in the USA, is a one-stop destination for flooring solutions. Carpet Exchange is a key player in the flooring industry with an extensive product catalog spanning categories like carpet, tile, area rugs, hardwood, laminate, and luxury vinyl. The client’s commitment to offering a fantastic selection led to a custom Magento 2 e-commerce website that caters to changing consumer and business needs.
Business Context
Need and Desire Satisfaction
Carpet Exchange joined hands with Avya Tech to design and develop a unique e-commerce portal from scratch. The imperative to establish a robust online presence led Carpet Exchange to embark on an e-commerce transformation. With more than 80,000 products listed, the platform aimed to showcase the extensive product range and handle a substantial daily traffic of 50 million users.
Business context dictated the need for a scalable, feature-rich e-commerce solution that could seamlessly manage the complexities of flooring retail, including bulk purchases, custom pricing, and specialized product inquiries.
Challenges
Thoughtful Solutions to Demanding Situation
The journey toward an optimized e-commerce platform was not without its challenges. Managing a vast product catalog, handling high daily traffic, and implementing unique purchasing rules introduced intricacies that demanded meticulous solutions. The challenges encompassed:
Bulk Purchases and Minimum Quantity Rules
Developing custom modules to enforce bulk purchases, where users are required to buy a minimum quantity for specific categories, introduced complexity in the purchasing process. This necessitated a tailored approach to ensure a smooth user experience while adhering to business rules.
Price Visibility and Inquiry Form
Certain products require a unique approach to pricing and purchase. Restricting price details and Add to Cart functionality, users were prompted to submit an inquiry form. An automated process implemented to send users an email with the product link, pricing, and Add to Cart option, adding a layer of customization to the purchasing journey.
Tools and Technology
Modern Tech Stack for Scalability
We craft the technological framework of Carpet Exchange’s e-commerce platform to align with the business requirements
PHP
Magento 2
MySQL
Authorize.Net
Liquidweb
Key Features of the Platform
Unified Brilliance – Our Cross-Functional Project Team
Each feature incorporated into the Carpet Exchange e-commerce platform is strategically designed to meet the demands of the flooring retail industry. These features exhibit technical prowess and align with the overarching business strategy, positioning Carpet Exchange as a leader in the competitive landscape. The platform offers products and an unparalleled online flooring retail experience, underscoring our commitment to excellence.
Tangible Outcomes
Happy Client. Enhanced UI/UX.
AvyaTech efficaciously addressed all hidden and visible challenges posed in e-commerce website development phases by employing a team of the best tech talent, including 1 Frontend Developer, 2 Backend Developers, 1 DevOps, 1 QA engineer, 1 project manager, and 1 system architect.
The transformation of Carpet Exchange into an e-commerce powerhouse resulted in tangible outcomes that surpassed expectations. The platform successfully manages the daily influx of 50 million users, seamlessly navigating the extensive product catalog.
Implementing custom modules for bulk purchases and unique pricing structures has streamlined the purchasing process, providing a tailored experience for users. The integration of Elasticsearch has elevated the search functionality, ensuring users can effortlessly discover the perfect flooring solutions.
The e-commerce platform’s success is reflected in its technical capabilities and its positive impact on the client’s business.
Carpet Exchange is now a digital destination, offering a user-friendly interface, customized purchasing experiences, and a robust foundation for future growth in the competitive flooring retail landscape.
1 Frontend Developers
2 Backend Developers
1 DevOps Engineer
1 QA Engineer
1 Project Manager
1 System Architect
Conclusion
Carpet Exchange transformed into an e-commerce powerhouse and exceeded the client’s expectations, delivering a unique online flooring retail experience in the United States. With AvyaTech’s e-commerce web development experience and technical acumen, it has a custom Magento 2 e-commerce website that caters to varying consumer and business needs. The e-commerce platform helps users effortlessly discover user-friendly flooring solutions, from searching to purchasing to cataloging. The newly developed website is feature-rich and successfully enhances user engagement at every step of the customer journey.