M-commerce entails the use of smart handheld devices like smartphones and tabs to sell and buy products and services. While e-commerce has bought in phenomenal changes in our live, m-commerce, its subset, is growing by leaps and bounds. With 2.5 billion smartphones in the world and 5.1 billion unique mobile users, the gamut of m-commerce is undeniably vast. Statistics available from 2018 and 2019 indicate that almost 49% of buyers use their mobile phones to shop online today. For sellers, this is a tremendous opportunity to reach their consumers directly, which is why brands of all scales are now investing in M-commerce stores. Magento 2, that is built with the latest technologies is the most popular platform for M-commerce.
Let us find out in this content here, why Magento 2 is the best choice for mobile commerce.
What Makes Magento 2 Best for Mobile Commerce?
Magento 2 is one of the most frequently used platforms for developing a m-commerce store. Around 19,336 stores in the virtual world today used Magento 2. Big brands like Rebook and Nike use Magento 2. While there is no denying the fact that of all the competitive platforms available, Magento 2 is most used and produces the most impressive online stores, it is imperative to hire a professional company that offers exceptional Magento development services to help create an online store that puts you ahead of your competition.
Here are the top reasons to use Magento 2 for M-Commerce store:
From seller’s perspective
Magento 2 is m-commerce friendly
As an online merchant, you should be aware that your customers abandon their carts midway because of various reasons. Primarily these are related to slower response time on the checkout page, absence of their choice of payment options, or when they need to create an account for shopping online. With Magento 2, the checkout process is much faster with only 2 steps. Besides, the platform helps you be on top of customer purchase history with its powerful caching features. This aids in tracking of user data so that you can offer memorable buying and browsing experience to your customers.
Top-notch Admin panel
One good reason why sellers prefer Magento 2 for their mobile commerce store is that the Admin panel is self-explanatory and convenient to use. Simple basic, easy-to-understand features mean that even if you are not too tech-savvy, you will be able to operate and manage your store from the panel. Plus, you will be able to manage the entire store and leverage its capacity to the maximum by using the admin extensions from your mobile device.
In-built SEO features
Search engine optimization plays a crucial role in online rankings. Google, as we all know is the top search engine today. It is natural that as a seller, you would want your m-commerce store to be optimized for Google. Magento 2 is a SEO-friendly platform and when you have a credible Magento 2 eCommerce development company working for you, there are definite chances that your m-commerce store will feature in the top ranks on the search result page.
The good thing is that Magento 2 is a good choice for businesses of all scale of economies. Whether you are a big brand, a start-up, an MSME, or a local shop, you can get cost-effective eCommerce solutions from Magento. In fact, for smaller businesses, there is a free version to try the platform. Some of the pluses, in terms of cost, include – no subscription fees, no cost-constraints on the number of products being sold or transactions being carried out, management of multiple stores is possible at zero additional costs, and so on.
What makes Magento 2 a great platform for M-commerce is that it is a versatile platform that can be scaled up to meet the growing needs of your online business at any time.
Marketing and promotions
one of the best things about the Magento 2 platform is that it comes with customizable features that can be used in-depth to create a personalized mobile store. You will need the help of experts that offer Magento development services though to utilize the full capabilities of the platform. Use Magento 2 to maximize sales using marketing features like email marketing, visual merchandising, customer segmentation, creating optimized category pages and more.
While Magento 2 has plenty of advantages for you as a seller, the store needs to provide your customers with an amazing shopping experience. Else, it is not worth the effort and money? Right! Magento 2 passes off with flying colors here too. Made with responsive designs and themes, your mobile commerce store loads up easily on all screen sizes thereby offering a worthwhile user experience. To make it more effective, ensure that you hire a leading Magento eCommerce development company. From faster loading to facilitating advanced searches to easy checkout, there are a number of ways that Magento 2 is better than most of the other competitive platforms available.
In the online world of eCommerce and m-commerce, security is one of the most important aspects to be considered when choosing a platform for building your eCommerce store. Magento 2 is a preferred platform because it is robust that comes with in-built features that make your m-commerce store failsafe from online hackers and scamsters. This way, you can offer your customers a confident platform where they can share their personal financial details without any afterthought or stress.
Magento 1 & 2 have been around for a long time and are well-regarded for multiple features that make them viable for eCommerce store development. Magento 2 is a superior eCommerce or M-commerce platform as it helps sellers capitalize on a growing sub-segment of eCommerce. Are you planning to start your eCommerce or m-commerce store? If yes, choose Magento 2 for its feature-rich attributes. For best results, it is advised that sellers hire the services of a leading Magento eCommerce web development company in India like AvyaTech.