How Influencers are Shaping The Landscape of E-commerce

role of influencers in ecommerce

The landscape of e-commerce has changed dramatically since influencer marketing came into existence. In 2024, influencer marketing is estimated a $24 billion industry. it is a form of social media marketing that enables brands to partner and collaborate with influencers for product placements and endorsements. It lets you achieve the goals of building trust, spreading brand awareness, and influencing purchasing decisions. This content highlights how influencer marketing can help e-commerce business owners or marketers find smart ways to reach their target audience.

Why do e-commerce businesses need influencers?

Influencer marketing is getting bigger and bigger every day. Social proof is powerful, and it matters to most people. 40% of Twitter users purchase after viewing a tweet from influencers.

Consumers crave genuine recommendations and read genuine reviews before buying a product. This way, influencer marketing attracts new customers and brings loyal customers back to brands. A Shopify store gets 37k Followers, 41k emails, 222k pageviews, and 15k shares on a product through an Instagram social media giveaway. Influencer marketing can all business to showcase their products and services.

Influencer marketing helps business owners and marketers reach the right audience and grow traffic and revenue. A Jungle Scout Cobalt’s market watch report displays that Dyson tactically harnessed TikTok’s power of “going viral”. They run a campaign to boost sales of airwrap products. Consequently, Dysonairwrap ensured 4.7 billion views on TikTok, leading to a 103% increase in revenue on Amazon.

Micro-influencers often have loyal followers with a more targeted reach and engagement. They also ensure fast accessibility to niche consumers. Collaborating with such influencers means aligning with the audience and getting an intentional marketing strategy for your brand. According to a survey by Expertcity Keller Fay, “82% of consumers are ‘highly likely’ to follow a recommendation made by a micro-influencer.”


When influencers recommend specific products in their popular posts, brands easily get high impressions, increased visibility, and better brand awareness. Hence, influencer marketing lets e-commerce players get online reach, traffic, sales, and revenue.

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