YummyCake – Simplifying Cake Buying Journey for Cake Lovers in India
Client History
Yummycake is a Delhi NCR-based cake delivery service shop that offers cake lovers 100% eggless cakes through online delivery to multiple cities in India. It has an exhaustive variety of birthday, anniversary, and designer cakes. Cake enthusiasts can choose cakes based on flavor, occasion, and city options.
Website goals: Enhance overall user experience (UX), boost online sales, and expand cake delivery reach in Delhi NCR with an online platform.
Business Context
Satisfying Needs & Desire
Yummycake contacted technology expert Avya Tech to have a unique website from scratch that can meet its commercial terms. The client demanded a WordPress-based website with WooCommerce functionality that helps customers book cakes online and have them delivered to their doorsteps.
Yummycake partnered with Avya Tech for a website design and development project that was to be delivered in a short period. This platform was based on B2C and B2B cake delivery solutions. The main purpose of the project was to elevate the online cake delivery experience in many cities in India.
The Challenge/Problem
Thoughtful Solutions to Demanding Situation
YummyCake showed faith in the technical acumen and interventions of Avya Tech for a fully functional eCommerce website. Avya Tech got the web development with a tight deadline of 4 months. The key goal of website development was to make a WooCommerce platform for WordPress that supports cake delivery services in Delhi NCR with the promise of enhanced web traffic and user experience (UI). The client faced these challenges before awarding the project to Avya Tech:
- Compromised UI/UX and engagement
- Lack of advanced features and responsiveness
- Low traffic and limited delivery coverage
- Outmoded website design
- Technical restrictions
The clients had lots of issues and challenges at the primary stage. From the design phase to development to delivery, we focused on the client’s unique needs and overcame all technical intricacies and website performance issues.
Our Approach/Methodology
Advanced Ways to Solve Complexities
Avya Tech used an all-inclusive approach that helped the tech expert better understand the business of cake delivery providers. From R&D to development to the delivery phase, Avya Tech considered every minor and major factor. The tech giant developed a strategy that resolves complexities at all project lifecycle levels.
- Research: Market trend, user preference, and target audience analysis
- Design: Visual appeal, user-friendly interface, and website look and feel
- Development: WordPress CMS and WooCommerce combination; scalable eCommerce platform
- Testing: Rigorous manual and automation testing for seamless functionality and experience
- Development: Website launching; streamlined checkout process
Unique features of Yummycake
Turning Expectations into Reality
Unique features made Yummycake a seamless cake delivery platform that delivers an engaging experience for cake lovers. The integration of advanced technologies and tools helped Yummycake get a perfect site with the following features:
- Content strategy: To improve ROI, business goals achievement, branding, engagement, etc.
- Custom functionalities: Efficient online transactions, high-end performance, improved practicality.
- Responsive design: Improved user experience, unique layouts, excellent navigation.
- SEO optimization: Online visibility, organic traffic, high SERP ranking, mobile-friendliness.
- Visual interventions: Pre-built elements, website customization, no coding.
- Wireframes and mockups: Enhance narrative with visual perfection.
Solutions Delivered
All Boxes Ticked
The technical interventions from Avya Tech helped Yummycake get an online platform that addressed all hidden challenges and exceeded the client’s expectations. Check out how the tech company made things happen in the favor of the cake delivery service provider.
Extended cake delivery
- Purpose: To reach a broad customer base with better cake delivery service.
- Implementation: Custom functionality added to the website that simplifies the online cake delivery process
- Consequence: Extended customer reach with a successful delivery service.
SEO Optimization
- Purpose: To enhance online visibility and organic web traffic via advanced SEO strategies.
- Implementation: Website content optimized, intense keyword research, white hat SEO practices.
- Consequence: A sharp 50% surge in website traffic and online visibility.
User-friendly Interface
- Purpose: Website design revamping to enhance UX.
- Implementation: User-centric designing—visual appeal, intuitive navigation, and aesthetics.
- Consequence: Improved website engagement with a modern design.
E-commerce Functionality
- Purpose: An online transaction system that is secure and efficient.
- Implementation: WooCommerce and WordPress combination for a scalable platform with scalability and security.
- Consequence: Streamlined purchasing process with seamless and hassle-free online transactions.
TECHNOLOGY STACK
We work with the best in the industry.
PHP
MySQL
WordPress
Jquery
HTML
CSS
NitroPack
Hotjar
Tangible Outcomes
Happy Client. Enhanced UI/UX.
AvyaTech efficaciously addressed all hidden and visible challenges posed in eCommerce website development phases by employing a team of the best tech talent, including 1 Designer, 1 Frontend Developer, 1 Backend Developer, 1 QA engineer, 1 DevOps and 1 project manager.
The transformation of Yummy Cake into an e-commerce powerhouse resulted in tangible outcomes that surpassed expectations. The platform successfully manages the daily influx of 50 million users, seamlessly navigating the extensive product catalog.
The e-commerce platform’s success is reflected in its technical capabilities and its positive impact on the client’s business.
Yummy Cake is now a digital destination, offering a user-friendly interface, customized purchasing experiences, and a robust foundation for future growth in the competitive flooring retail landscape.
1 Designer
1 Frontend Developers
1 Backend Developers
1 QA Engineer
1 DevOps Engineer
1 Project Manager
Results & Impact
Extended Reach
Faster, timely, and reliable cake delivery in all cities through reliable sources.
Conclusion
The existing website has an intuitive design, expanded delivery capabilities, enhanced UI/UX, seamless purchasing cycle, and payment integration process.
Avya Tech, with expertise and knowledge in WordPress, WooCommerce, and project management, employed the top tech resources. These resources helped the company overcome the client’s real business objectives and goals. Designed for perfection, the new website of Yummycake is easy to navigate, choose, pay for, and find cake products in the least amount of time.
Our extended cake delivery solutions helped the client get extended customer reach with a successful delivery service. SEO experts’ inclusion of SEO optimization on the website allowed the client to register a sharp 50% hike in web traffic and online visibility.
Implementing a user-friendly Interface on the website by UI experts helped the client improve website engagement with a modern and interactive design. Finally, including e-Commerce functionality resulted in a streamlined purchasing process that enabled the client to offer seamless and hassle-free online transactions on every purchase.
Client testimonial
“Avya Tech web development team is highly professional. I gave them project details, vision, strategy, and lots of questions. They cleared me on all points and suggested the best CMS and eCommerce platform that transformed my old website into a salesman. Thanks, Avya Tech, for boosting my online sales and presence. I couldn’t be more happy.”
Chandan Kumar
Co-founder of Yummy Cake
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