Gift Cultivate: Gift & Event Management
Client Background
Gift Cultivate is a pioneering platform designed to revolutionize the landscape of gift and event management in the United States. It focuses on providing a seamless B2B eCommerce and marketplace experience where different companies showcase their products.
Business Context
Satisfying Needs & Desire
Gift Cultivate partnered with AvyaTech to design and develop the platform from scratch. This platform focuses on providing a seamless B2B eCommerce and marketplace experience where different companies showcase their products.
The platform operates as a coupon code distribution system, allowing users to register and purchase products using unique coupon codes. With an emphasis on custom B2B eCommerce, Gift Cultivate is a sophisticated solution for companies engaged in promotional activities.
Challenges
Thoughtful Solutions to Demanding Situation
This comprehensive system demanded an integration of sophisticated backend technologies with an intuitive frontend to streamline and enhance the overall user experience. While at the helm of Cultivate’s development, the dedicated team encountered many challenges that necessitated astute solutions and meticulous strategic planning. The complexities inherent in developing a cutting-edge platform demanded innovative problem-solving. Here, we delve into the intricate challenges surmounted during the development process:
Integration of Third-Party API
Integrating third-party APIs, a cornerstone of Cultivate’s functionality, posed challenges akin to navigating a complex tapestry of diverse systems. Ensuring seamless communication and data exchange demanded a nuanced approach to integration, addressing intricacies in data formats, protocols, and synchronization.
Code Management and Redundancy
Managing the intricate dance of code elements and minimizing redundancy emerged as a ballet of precision. Striking a harmonious balance between modularity and efficiency became imperative. The challenge extended beyond merely writing code; it encompassed orchestrating an elegant symphony of components for sustained development fluidity.
Financial and Tax Reporting
Crafting a robust financial and tax reporting system introduced challenges akin to harmonizing a cacophony of financial intricacies. Complying with tax regulations, ensuring accurate reporting, and navigating the labyrinth of financial data demanded an orchestration of precision in algorithmic calculations and data accuracy.
Third-Party Service Coordination
Coordinating with external services, a pivotal aspect of Cultivate’s functionality, unfolded as a complex orchestration of multiple players in an intricate symphony. Ensuring seamless collaboration between Cultivate and external services necessitated careful synchronization, addressing potential communication gaps, and providing uninterrupted functionality.
These challenges were not roadblocks but opportunities for the team to showcase their prowess in overcoming technical intricacies. Each challenge was met with a thoughtful and strategic approach, contributing to the refinement and resilience of Cultivate as a state-of-the-art platform.
Tools and Technology
Advanced Tech Stack. Frontend & Backend Development
PHP
Laravel
MySQL
HTML
Bootstrap
Jquery
The robust backend of Gift Cultivate is powered by PHP and Laravel, providing a scalable and efficient foundation. The front end is crafted using HTML, Bootstrap, and jQuery, ensuring a user-friendly and responsive interface. Several key factors underpin the choice of Laravel as the backend framework for Gift Cultivate:
- Active Laravel Community: A vibrant community ensures ongoing support and updates.
- Advance Features: Laravel offers advanced features enhancing platform capabilities.
- Built-in Authentication and Authorization: Streamlined user management contributes to enhanced security.
- Powerful ORM (Eloquent): Eloquent simplifies database interactions.
- Scalability: Laravel’s scalability aligns with the platform’s growth trajectory.
- Security Features: Laravel’s built-in security features bolster the platform’s defenses.
- The simplicity of Code: Laravel’s straightforward syntax streamlines development.
Unique Features of Gift Cultivate
Engagement. Scalability. Flexibility
Gift Cultivate’s complex B2B eCommerce and marketplace work in Laravel showcases a myriad of functionalities:
- Authentication Process: Implementing secure authentication mechanisms.
- Bulk Upload/Process using CSV: Streamlining data handling with bulk processing capabilities.
- Category and Product Management: Comprehensive tools for managing categories and products with event associations.
- Category and Product Management: Comprehensive tools for managing categories and products with event associations.
- Cultivate Module: Admin Panel
- Custom Inventory Management System: Tailored inventory management to meet specific business needs.
- Customer Data Management: Centralized management of customer data.
- Dashboard: A centralized hub providing an overview of activities and performance metrics.
- E-commerce System using Coupon Redeem Points: A unique system where customers buy products using coupon codes.
- EDI Development (Electronic Data Interchange): Integrating EDI for seamless electronic communication.
- Email Template Customization: Enabling the selection of email templates for various communications.
- Event Management: Facilitating the management and tagging of events to programs.
- Gift Code Management: Allowing the creation and distribution of gift codes via email.
- Multi-Admin Setup: Enabling role-based administration with sub-admin, moderator, and editor roles.
- Order Management: Efficient order tracking, updates, and confirmation emails for seamless customer experience.
- Order Management: Providing tools for order tracking, updates, and confirmation emails.
- Payment Gateway Integration: Seamless integration of Stripe for automated monthly card charges.
- Product and Category Management: Comprehensive tools for managing products and categorizing them based on events.
- Reporting: Generating reports on various aspects such as new customers, sales by month or year, and gift redemption..
- Settings: Empowering users to customize their store, layout, theme, and other configurations.
- Shipment Status Tracking: Integrating with major carriers like UPS, FedEx, and USPS for real-time tracking.
- Shipping Method Integration: Coordinating with Crossfire and ShipBob for efficient shipping methods.
- Stripe Payment Gateway Integration and ACH Payment: Enabling secure and automated payment processing.
Outcomes
Happy Client. Enhanced User Experience
AvyaTech efficaciously addressed all hidden and visible challenges posed in eCommerce website development phases by employing a team of the best tech talent, including 1 Frontend Developer, 2 Backend Developers, 1 DevOps, 1 QA engineer, 1 project manager, and 1 system architect.
The transformation of Carpet Exchange into an e-commerce powerhouse resulted in tangible outcomes that surpassed expectations. The platform successfully manages the daily influx of 50 million users, seamlessly navigating the extensive product catalog.
Implementing custom modules for bulk purchases and unique pricing structures has streamlined the purchasing process, providing a tailored experience for users. The integration of Elasticsearch has elevated the search functionality, ensuring users can effortlessly discover the perfect flooring solutions.
The e-commerce platform’s success is reflected in its technical capabilities and its positive impact on the client’s business.
Carpet Exchange is now a digital destination, offering a user-friendly interface, customized purchasing experiences, and a robust foundation for future growth in the competitive flooring retail landscape.
1 System Architect
1 Project Manager
2 Backend Developers
1 Frontend Developers
1 QA Engineer
1 DevOps Engineer
Conclusion
Gift Cultivate established itself as a pioneering gift and event management platform in the United States, offering a seamless B2B eCommerce and marketplace experience. With advanced tech stack, backend, and frontend development experience from Avya Tech, and newly added features, the B2B eCommerce and event management platform satiates cost, time-to-market, and satisfaction needs.
The integration of backend technologies with an intuitive frontend enhanced and streamlined overall user experience. The state-of-the-art platform developed with a thoughtful and strategic approach successfully resolved all online challenges.