Reimagining Online Cake Delivery with YummyCake
AvyaTech built a user-friendly e-commerce platform for YummyCake, making it easier for customers to order cakes online. The new site improved ordering, expanded delivery reach, and strengthened the brand’s digital presence.
Overview
Yummycake is a Delhi NCR-based cake delivery service that specializes in 100% eggless cakes. The company operates in multiple cities across India and caters to a wide range of occasions, including birthdays, anniversaries, and custom designer cakes for special celebrations. Its main goals are to improve the overall user experience (UX) on its platform, boost online sales through better engagement and performance, and expand its delivery coverage to reach more cities across India.
Technology Stack
WordPress
PHP
MySQL
Jquery
HTML
CSS
NitroPack
Hotjar
Quick Info
Online Cake Delivery
Delhi NCR, India
E-commerce Website (B2C / B2B)
4 months
Core Features
Custom Ordering
Flavor, occasion, and city-based options for personalized delivery.
Responsive UI
Modern layouts with intuitive navigation across all devices.
SEO Optimization
Content strategy, keyword targeting, and mobile-friendly design.
Wireframes & Mockups
Design prototypes to perfect user experience.
Visual Enhancements
Pre-built elements and customized website styling.
Challenges & Solutions
Challenges
- Outdated UI/UX with low engagement
- Lack of advanced features and responsiveness
- Technical restrictions and poor scalability
- Limited traffic and delivery coverage
Solutions
- Built a scalable WordPress + WooCommerce platform
- Redesigned UI with a mobile-first, user-focused approach
- Added custom order flows to support business expansion
- Implemented SEO strategies for visibility and traffic growth
Driving Engagement & Growth
Technical Enhancements
Performance Optimization
Integrated NitroPack to boost page speed, improve caching, and ensure fast load times.
User Behavior Insights
Added Hotjar to track user interactions and refine navigation and checkout flows.
Custom Functionalities
Developed order flows for flavor, occasion, and city-based selection to simplify purchases.
Responsive Design
Built a mobile-first layout for seamless ordering across all devices.
SEO Implementation
Applied an SEO-friendly structure with keyword-driven content to boost organic visibility.
Streamlined Checkout
Enhanced the WooCommerce checkout process with improved speed, security, and simplicity.
Screenshots
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