Flower School 101: Online & In-Person Floral Design Learning Platform
Industry: Education / Creative Arts (Floral Design)
Location: California, USA
Stack: WordPress CMS, WooCommerce (Store + Course Checkout), Responsive Custom Theme
Overview
Flower School 101 provides professional and hobbyist floral design training through online and in-person classes. The website was built to present course offerings attractively, enable smooth registration and payments, and reflect the creative essence of the floral design industry.
Technology Stack
PHP
MySQL
WordPress CMS
WooCommerce
Core Features
Course Catalog & Registration
Simple and clear listing of floral design classes with direct booking via WooCommerce.
E-Commerce Store
Integrated online shop for floral kits, books, and gift certificates.
Lead Capture Forms
Gravity Forms-based contact and inquiry forms for prospective students.
Newsletter Integration
Mailchimp sign-up to manage and engage with the student community.
SEO Optimization
Yoast SEO implemented for on-page optimization and schema setup.
Responsive Design
Mobile-friendly layout optimized for performance and user experience.
Plugins Used
WooCommerce
to manage course payments, shop products, and checkout.
Woocommerce Subscription plugin
to manage recurring payments.
WPForms, Gravity forms
for custom registration and contact forms.
Yoast SEO
for search engine optimization and metadata management.
Mailchimp for WordPress
for newsletter and marketing automation.
WP-Bakery Plugin
to create pages.
