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DogTrekker: Redefining Dog-Friendly Travel in California

AvyaTech helped transform DogTrekker.com into a modern, scalable travel platform focused on destinations, stories, and listings for dog lovers. Built to serve both explorers and pet owners, the platform improves discoverability, user engagement, and content quality.

Industry: Travel & Directory Listings
Location: California, USA
Stack: WordPress
DogTrekker: Redefining Dog-Friendly Travel in California

Overview

DogTrekker is a dog-centric platform offering travel information, guides, and listings for dog-friendly destinations in California. With thousands of listings and stories, it connects dog owners with places, experiences, and helpful content. Their goal was to create a more engaging, informative, and user-friendly site.

Technology Stack

WordPress

WordPress

Sage Theme

Sage Theme

Elastic Search

Elastic Search

AWS Server

AWS Server

MySQL

MySQL

ChatGPT integration

ChatGPT integration

Google Map API

Google Map API

Quick Info

Industry
Industry

Travel & Directory / Tourism

Region
Region

California, USA

Project Type
Project Type

Web Platform (Directory + Editorial Content)

Timeline
Timeline

6 months

Core Features

Advanced Listings Management

Advanced Listings Management

Backend system to add, manage, and categorize thousands of dog-friendly properties, parks, and businesses.

Elastic Search & Filtering

Elastic Search & Filtering

Fast, powerful search with filtering by location, amenities, and categories.

Dynamic Directory

Dynamic Directory

Structured directories allow browsing by category, town, or type of place.

Custom Theme (Sage)

Custom Theme (Sage)

A tailored WordPress theme built for performance and clean design.

Interactive Content & Editorials

Interactive Content & Editorials

Guides, stories, and experiences integrated into listings for user engagement.

Geolocation & Maps Integration

Geolocation & Maps Integration

Maps that display listings by proximity and location-based search.

Challenges & Solutions

Challenges

  • Organizing and managing thousands of listings with varying content and data quality.
  • Slow and less relevant search/filtering hurting user experience.
  • Scalability issues with existing infrastructure and theme.

Solutions

  • Built a structured admin system for uniform data entry and listing categorization.
  • Integrated Elasticsearch for fast, accurate searching and filtering.
  • Developed a custom Sage theme and AWS hosting for scalability and performance.
Driving Engagement & Growth

Driving Engagement & Growth

+25%
User Engagement Growth through enriched content.
Better
User satisfaction via faster search and easier discovery.
Higher
Time spent on site per visitor through content and listings.
+40%
Organic Traffic Increase after launch.

Technical Enhancements

Filter
Optimized Search & Filtering

Optimized Search & Filtering

Implemented Elasticsearch to deliver lightning-fast, relevant results with advanced filters.

Map
Map & Location Tools

Map & Location Tools

Integrated map APIs and geolocation for location-based discovery.

Theme
Custom Theme Architecture

Custom Theme Architecture

Used the Sage framework for a maintainable, fast theme with clean code.

Directory
Directory & Listing System

Directory & Listing System

Backend system for managing listings consistently and at scale.

Storytelling
Editorial Storytelling

Editorial Storytelling

Structured CMS for stories and guides with SEO-friendly layouts.

Hosting
Scalable Hosting & Performance

Scalable Hosting & Performance

AWS infrastructure with caching and optimizations for uptime and speed.

Duration:
Duration:
6 months
Team:
Team:
Designers, Frontend & Backend Developers, QA, DevOps, Project Manager
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