About Client/Project

San Diego, California-based sports fishing trips organizer Fisherman’s Landing was interested in making an exclusive and business-oriented website. The company was trying to award its website development project to popular and certified website development and designing companies, but it found no success as it failed to get desired results matching its corporate and online business needs.

After spending its valuable time and money in search of the right web development company, entertainmentresumes.com client Andrew Haspel recommended Avya Tech to (Mathew Kelly) for Fisher’s Landing’s web development project. Avya Tech took the project website development project in order to develop the website from the scratch and add more responsiveness to it with a unique touch of pixel perfection and performance improvement.

Fisherman’s Landing is a sports fishing trip organizing company. Fisherman’s Landing is known for providing fishing lovers half day trips, ¾ day trips, open party trips, private charter trips, and long range fishing trips. The company allows you to choose your choice trips with the help of filtering by boats (Bluefin, Dolphin, Private Dolphin, and Pacific Queen), counts, calendar, and by duration (1/2 day, 1.5 days, and ¾ days). The company also allows you to enter your mobile number in order to have the Fisherman’s Landing daily dock totals sent to your phone via text message, totally free of cost.

The Challenge

On being recommended by industry experts, Fisherman’s Landing decided to go with Avya Tech and take its web development services for developing a responsive, performing, unique, and customized website. Avya teach had to make a website that matches needs of both the client and its targeted audience from the scratch. As client’s existing website was not up to the mark and lacked factors of impression and perfection, we formulated a web development strategy. Following were some of the challenges we had to face for successfully completing the project:

  • We had to develop the website from the scratch
  • The primary need of the client was to have a responsive site from PSD
  • The website had no pixel perfection and responsiveness factors
  • We have to make the website using a booking and marketing platform
  • Content conversion from the older website was a basic need
  • Site performance was a big issue at the initial stage

The Solution

We accepted the challenge and started working to overcome the expectations of the clients. To do so, we decided to offer the client scalable and web-oriented solutions so that the client can get better and more control of its website. To do so, we did the following efforts:

  1. We developed the website from scratch
  2. We made it a responsive site from PSD
  3. We added the elements of pixel perfection and responsiveness
  4. We successfully migrated older content from the site to newly developed site
  5. We used PHP and WordPress technologies in order to enhance site performance
  6. We used Custom Calendar Integration approach
  7. We preferred Booking Site of Boats using XOLA API for Custom Theme

*Xola is a booking and marketing platform

Public User Interface

Fisherman’s Landing is a sports fishing trip organizing company.
website using a booking and marketing platform, tracking status of boats
Calendar view for schedule and timeline of shipping boats

Admin Interface

We have integrated XOLA api in our custom plugin for booking and marketing platform
Used Avada theme with responsive


  • Angularjs
  • API services
  • PHP
  • WordPress
  • Xola

Project Information

  • Client:

    CODE GROUP, Inc (Mathew Kelly)

  • Launch:

    Nov 2016

  • Website:


  • Tag:

    Avada Theme, Custom Plugin Development, Responsive Web Design, Wordpress Development, Xola API Integration

Fisherman’s Landing

Fisherman’s Landing

As the CEO of CODE GROUP, Inc. I could not be happier with the work Chandan and the rest of the team at Avya have done for us. The initial project we complete with Avya was very complex, complicated, and required a very high level of programming using a 3rd party API. Chandan and the team did an unbelievable job. We interviewed several other companies and decided to go with Avya based on the professionalism and quick response we received from day one. We made the right decision choosing Avya as our partner. We without a doubt will be partnering with Chandan and the team as we continue to be very competitive in this very difficult and competitive vertical of sport fishing in 2017 and many years to come.
Thanks to Chandan and the team for making this a huge success for us.
Mathew Kelly
Laguna Beach, California

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